Client
DORSA
Dorsa is a luxurious apparel brand that has been around since 1991, renowned for its authentic Persian style, innovative designs, and exceptional products.
Recently, the brand joined forces with one
of Iran's top designers, Reza Abedini, to give its visual identity a fresh, modern makeover that reflects its forward-thinking approach.
Art Direction: Reza Abedini
Senior Designer: Ghazal Parizad
_
SERVICES:
Brand Strategy
Brand Identity
I collaborated with Reza Abedinin on Dorsa and contribute to the visual redesign of the brand. Our main goal was to create a modular solution that could effortlessly adjust to the brand’s changing style through frequent updates and modifications.
To achieve this, we designed a versatile logo, dynamic patterns and layouts, and a one-of-a-kind typeface crafted in collaboration with Damoon Khanjanzadeh. The end product is a visual identity that accurately embodies the brand’s vision and character.
