Client
Persian Wildlife Heritage Foundation
The Persian Wildlife Heritage Foundation (PWHF) is an Iranian conservation organization specializing in studying and safeguarding endangered species in Iran.
Their primary focus is preventing species from becoming extinct, restoring and preserving habitats, improving ecosystem services, and safeguarding biological diversity.
PWHF reached out to us at BAND Studio to give their brand a modern update reflecting their progressive conservation approach. The goal was to create a cohesive brand identity that feels fresh, relevant, and meaningful to a broad audience.
They wanted to draw attention to practical measures that could be taken to protect endangered species while maintaining an optimistic outlook and taking bold action.
Art Direction & Illustration: Arad Farhadi
Creative Direction: Ghazal Parizad
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SERVICES:
Brand Strategy
Brand Identity
Event Design
Illustration
Campaign Design
Web & Social Media Strategy Design
Editorial Design
The Save My Life Campaign
To raise awareness about some of Iran's most critically endangered animals, PWHF asked us
to design a campaign that focused on twelve
at-risk species. Our solution was to produce compelling visuals that brought the content to life and made it more accessible and memorable.
Since eyes are the most prominent feature in human interactions with wildlife, we highlighted the imminent threat of extinction facing these animals with illustrations that drew attention to their eyes. Additionally, the realistic style of the drawings helped the audience become more familiar with the issue and inspired optimism rather than despair.
These visuals have been used for various international and domestic events run by PWHF and printed as posters, calendars, and greeting cards.
